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Justkul and AI in 2026
From the very beginning, Justkul’s goal has been to provide the best data and insights possible. This year we are launching new AI and portal offerings to help our clients develop deeper understanding of their most important strategic issues and evaluative needs. Why I started Justkul Twelve years ago I founded Justkul under the belief…
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Using Independent Research to Avoid the Bullseye of Bias
Over the past ten years the Justkul research team has worked on hundreds of customer surveys for investment deals and strategic initiatives. Many of our clients could execute research themselves, but they have come to value the quality of our work, our expertise in knowing what questions to ask, our skill in avoiding common mistakes,…
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Why Would A Private Equity Firm Hire An Outside Customer Research Company?
As the CEO of a customer research firm that works primarily with private equity, I am often asked what value customer research can bring to a private equity deal. People outside the private equity industry sometimes find it surprising that customer research can have a role in transactions that are so often portrayed as driven…
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Steve Jobs and Market Research in Contexts of Uncertainty
According to some, market research is pretty useless in contexts of uncertainty. These contexts include disrupted markets, the introduction of radical new innovations, or the launch of new products and services. Steve Jobs explained this view in an interview: “The problem is that market research can tell you what your customers think of something you…
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Key to Innovation: Hire a Philosophy Major
In a recent article in the New York Times (September 13, 2013), Susan Dominus described how the Office of Personal and Career Development at Wake Forest University is transforming the liberal arts by emphasizing the importance of job placement. Although the discipline of philosophy was only mentioned off-hand at the end of the article, the…