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All Our Problems are Simple?
A while back, when I was talking with managers of an international manufacturing company it came up that I was a philosophy Ph.D. It struck the managers as an odd background for business, and they asked…
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How to Launch a Successful Online Survey
There are a number of tools that researchers use that get a bad rap. But as is often the case, the fault is not in the tool but in how it’s used. An online survey is…
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Thoughts on Reading Contagious
Now that advertising is increasingly moving into the domain of social media, a key goal in marketing strategy has been to develop a framework for making things go viral. Campaigns such as Dos Equis’ The Most…
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Failing for Success: The Importance of Low-Fidelity Prototypes
Many of the strategic issues we’ve been thinking about at Justkul Inc. revolve around the intersection between design-thinking and corporate strategy. Although we believe both can be compatible, they are often in tension with one another.…
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What is Cool?
What is cool? Coolness is a preference objectified. It is usually asserted in relation to a group to which one attributes an authority in the realm of taste. The objectification of the preference is important. To objectify…
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Thoughts on Reading Business Model Generation and a Note on René Descartes
I recently re-read Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. The book is available on Amazon.com, and you can currently download the first chapter of the book here. The goal of the…