Justkul / + AI
AI with the power of experienced human insight.
We understand the strengths and weaknesses of AI, because we have helped companies understand, price and implement AI-based products since before 2020.
The trade-offs
AI Optimized for Research
AI is a powerful tool to make processes more efficient, allowing programmers and researchers to complete tasks that used to take weeks in a matter of minutes.
However, it also comes with trade-offs: AI can hallucinate, tends to be naive when it comes to false or misleading information, and has a tendency to magnify the biases of its users.
Further, the surveys generic AI models create are rarely better than average — paying insufficient attention to the power of narrative flow, and often producing surveys riddled with errors. This leads to poor participant experiences and misleading data.
Justkul overcomes these limitations in two ways
AI optimized for survey research
Unlike general AI, our LLMs are trained on thousands of well-designed survey questions and analyses across hundreds of industries—improving quality, avoiding errors, and speeding analysis.
Never forgoing human thought
Although we outsource tasks to AI, we never rely on it alone. Our experienced researchers are constantly analyzing and questioning the data, spotting biases, and uncovering insights.
Genuine, novel insight can’t be produced by a mechanical cookie-cutter approach. It comes from experienced researchers constantly asking, “Why?”
Of course, if your organization has instituted a directive not to use AI, we’re happy to run everything without AI too. We just believe that the combination of humans and AI provide the best possible results.
If you are about to embark on an important new initiative, enter a new market, or need an extra insight to clinch a deal — we’ll help you test your hypotheses against the real world and find the insights your competitors are missing.
Learn the key insights you need to move your work forward